In the first part of this series, we met Will, a first time home buyer. I found Will through a snowball sampling technique. While I …
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First-time Home Buyers: Meet Will (part 1 of 2) So who is a typical first time buyer at Acme? I decided to find out by …
The User Experience Research team is rounding up a series of talks about the search experience at ACME. In Understanding the Search Experience @ ACME, …
In the first part of this series, we talked about the foundations of visual design, exploring the seven principles of design: contrast, emphasis, balance, proportion, …
User Experience design is a big tent. It includes everything from anthropological research on how customers use products to coding out rough prototypes to writing …
At ACME.com, we sometimes start a project by taking a look at market factors – what market niche and customers do our competitors serve? How do …